Expand your reach, access new markets, and boost bookings effortlessly.

We are really excited to announce the addition of new distribution channels to our primalres network, giving property owners more ways than ever to connect with travelers worldwide.

These new partnerships are designed to open doors to untapped markets, increase visibility, and strengthen your property’s competitive edge.

With these updates, your property can reach new audiences, diversify your bookings, and make the most of every opportunity, without extra complexity

Why new distribution channels matter

A broader distribution strategy empowers properties to:

• Connect with fresh customer segments across B2C, B2B, niche, and regional markets.
• Maximize revenue by leveraging multiple platforms simultaneously.
• Reduce dependency on any single channel and mitigate business risk.
• Streamline operations through seamless integration with the primalres channel manager.
• Smooth out seasonal fluctuations and fill inventory gaps efficiently.

These are the new distribution channels

Below, we present the new distribution channels along with all the essential information for your business, as provided by each company on their respective websites.

AVRA

AVRA is a leading Destination Management Company (DMC) based in Heraklion, Crete. Since 2009, the company has been delivering exceptional travel services to a global clientele, including tour operators, travel agents, groups, enterprises, and individual travelers. With deep expertise in Greek tourism and the integration of innovative technology, AVRA provides tailored solutions designed to meet each client’s unique needs. Partnerships with AVRA are defined by seamless and productive cooperation, driven by core values of competence, dedication, and teamwork. With AVRA, you experience the best of Greece through a trusted partner.

• Target: Greece
• Source: Global
• Focus: Hotels, Boutique, Luxury, Vacation Rentals
• Info: here

Dida Travel

Dida Travel is one of the largest hotel wholesalers in Asia and among the fastest-growing B2B travel companies globally. With 13 offices worldwide, including four in China, and headquarters based in Shenzhen, it maintains a strong international presence. As a proud member of the Alibaba Group, the company offers a one-stop solution for airline partners, tour operators, and Destination Management Companies, providing seamless access to flights, accommodation, and attractions worldwide.

• Target: Global
• Source: Strong presence in Asia, particularly in China, and actively investing in global markets since 2019.
• Focus: Hotels
• Info: here

Heliades

For 50 years, Heliades has been offering varied travel options with the assurance of recognized know-how and top-quality on-site services. Today, Heliades is the unique and essential specialist in Greece, its islands, and Cabo Verde. As a dynamic and creative organization, the company continues to inspire travel, enjoyment, discovery, and unforgettable holidays in destinations such as the Dominican Republic, Mexico, Costa Rica, the Canary Islands, Portugal, Madeira, Jamaica, the Azores, and Albania. Heliades is also Holiday Clubs.

• Target: Mediterranean area (mainly Greece), Caribbean area
• Source: France
• Focus: Hotels, Hostels, Boutique, Luxury
• Info: here

Olympic Holidays

Olympic Holidays is an award-winning tour operator with over 60 years’ experience. They are leading island specialists delivering holidays, Island Hopping experiences, Cruise itineraries and Weddings & Honeymoons to destinations including Greece, the Greek Islands, Cyprus, the Canary Islands, Mainland Spain & Majorca, Montenegro, Malta & Gozo, Portugal, Madeira, Croatia, Albania, Turkey, Egypt, Gambia and Goa. Olympic Holidays offers holidays to more European Island destinations than any other holiday company - 50 destinations and islands from over 25 UK airports.

• Target: Greece, the Greek Islands, Cyprus, the Canary Islands, Mainland Spain & Majorca, Malta & Gozo, Montenegro, Portugal, Madeira, Croatia, Albania, Turkey, Egypt, Gambia and Goa.
• Source: UK
• Focus: Hotels, Hostels, Boutique, Luxury
• Info: here

Sunweb

Sunweb Group keeps its offerings strong and unique by working with long-term, reliable partners in its destinations, who help maintain the quality and value travellers have come to expect from a Sunweb Group holiday experience. The company is dedicated to delivering exceptional holiday experiences to as many customers as possible and continues to build out its scalable market strategy. To achieve this, Sunweb Group focuses on building and sustaining strong, locally trusted brands across its seven key markets, reinforcing its commitment to service excellence and customer satisfaction.

• Target: Greece, Spain, Turkey, Cyprus, Portugal, Italy, Croatia, Egypt, France, Austria, Bulgaria, Tunisia, Morocco
• Source: Netherlands, Belgium, France, Germany, Denmark, Sweden
• Focus: Hotels, Boutique, Luxury, Vacation Rentals
• Info: here

Zinantis

Zinantis is a collaborative environment based on transparency, allowing hotel chains and independent hotels around the world to target their distribution. The company ensures that members feel secure with their inventory, not only regarding rates but also content quality. Backed by technology, Zinantis creates a distribution system that respects each revenue management strategy. Partners develop new revenue management techniques directly with distributors and target specific sales initiatives. Thanks to the Zinantis environment today, thousands of properties get better visibility on their distribution. Any new member gets on average 7 new business development opportunities in the first month of joining. Joining is free for all hotels.

• Target: Greece, Cyprus, Italy, globally South of Europe
• Source: European and mainly UK, German, French, Spanish
• Focus: Hotels, Luxury
• Info: here

Unlock new opportunities with primalres

Expanding your distribution isn’t just about being everywhere, it’s about making smarter choices that drive real results.

From entering new markets and boosting off-season occupancy to maximizing revenue performance, primalres gives you the tools to stay competitive and in control.

Discover all the distribution channels in our network that you can connect to: here

If you need more information, you can contact our Sales team: