Millions of travelers around the world search for hotels on Google every day. When travel does resume in earnest, it’s crucial that travel companies can easily connect with customers online.
Google is constantly evaluating how best to enhance the user and partner experience within Google’s travel products, including how users interact with both paid and free content. Google has been experimenting with free booking links since September 2020 and has now launched globally on March 9, 2021.
WebHotelier has partnered with Google, so that your hotels’ direct rates and inventory can be distributed on hotel search on Google. With WebHotelier, you are now able to connect to Google seamlessly and get more direct traffic and bookings.
Benefits for you:
- You get a direct connection to Google with the best rate coverage and real time prices
- Display your hotels’ direct rates and availability for free on Google
- Receive more direct bookings, where you can control the guests experience and data
Next steps: request us to enable your rates and inventory on Google, and you will begin to see direct traffic and bookings from Google. If you want to go further, or if you have questions feel free to contact us.
Connect with travelers using
free booking links on Google
Google is making it free to appear in Hotel bookings links.
Millions of travelers around the world search for hotels on Google every day. Start with free booking links to surface real time room prices and availability to potential travelers at no charge from Google.
Free booking links appear on the hotel booking module alongside hotel ads when travelers look for rooms at a given hotel.
Reach potential customers and drive more direct bookings
With your hotel’s free direct booking link displayed to users across hotel search on Google, travelers will be able to book directly with your property. You control the guest experience on your site and collect the guest data.
Google has partnered with WebHotelier to make it easy to get started
Update your Business Profile on Google
Opt-in your rates to show up on Google
Work with WebHotelier to configure and opt-in your rates to display on Google.
Get more direct bookings
You will start getting direct clicks on your website, so travelers can book directly with your hotel.