Primalres now includes new distribution partners, offering additional options for expanding your property’s reach.

Expanding your property's reach just got easier with primalres channel manager! Over the past few months, we added new distribution channels to our network, giving you even more ways to attract travelers.

By connecting to these new channels, you can tap into fresh markets, boost your hotel’s visibility, and stay ahead in the competitive travel industry.

Let’s take a closer look at what’s new and how it can benefit your business.

Why should you add more distribution channels?

A well balanced distribution strategy helps hotels reach broader or more targeted audiences, depending on their goals.

It allows properties to access demand across multiple channels (B2C, B2B, niche markets, or regional operators) rather than relying on a limited set of partners.

When managed effectively, a diversified channel mix can:

• Reach broader or more targeted audiences, depending on market needs.
• Optimize revenue by balancing exposure across multiple platforms.
• Mitigate risks from overdependence on any one channel.
• Improve operational efficiency through seamless channel manager integration.
• Address seasonal dips and fill inventory gaps more effectively.

These are the new distribution channels

Below, we present the new distribution channels along with all the essential information for your business, as provided by each company on their respective websites.

AIC Travel Group

AIC Travel Group specializes in B2B dynamic packaging, offering combinations of hotel accommodation, flights, and transfers. It partners with large travel agency networks in Europe, North America, and Asia, providing them with tailored packages that help diversify their offerings. AIC places particular emphasis on working with independent hotels and small chains, allowing them to stand out with differentiated, high-quality alternatives to mainstream inventory.

🎯 Target: Italy, Switzerland, France, Spain, USA, Asia
🌍 Source: Italy, Switzerland, France, Spain, USA, Asia
🏨 Focus: Hotels, Hostels, Boutique, Luxury
🔗 Info: www.aicgroup.biz

Aurinkomatkat

Aurinkomatkat is the most trusted and well-known tour operator in Finland, with over 60 years of experience in the travel industry. Owned by Finnair, the national airline of Finland, the company has built its reputation on reliability and long-standing partnerships with hotels, emphasizing mutual growth and collaboration. Aurinkomatkat leads the way in sustainability, having been named the most sustainable travel brand in Finland for eight consecutive years.

🎯 Target: Global
🌍 Source: Finland
🏨 Focus: Hotels, Boutique, Luxury
🔗 Info: http://www.aurinkomatkat.fi/

AurumTours

AurumTours, a subsidiary of CHECK24, is a fast-growing tour operator offering packaged holidays that combine flights and hotel stays. Not available on Bistro, it operates exclusively through CHECK24’s closed ecosystem, Germany’s largest online comparison platform. AurumTours ranks among the top 5 tour operators in Germany and is firmly positioned within the top 10 in the broader DACH region (Germany, Austria, Switzerland). By partnering with AurumTours, hotels gain exposure to one of Central Europe’s most trusted and high-converting travel sales channels.

🎯 Target: Mediterranean (Greece, Spain etc.)
🌍 Source: German
🏨 Focus: Hotels, Boutique, Luxury
🔗 Info: https://www.aurumtours.de/

EHotelXML

EHotelXML is a worldwide hotel broker specialising in the leisure segment. Created for the digital transition and product development of the Volonline group, it specialises in the distribution of hotel contracts worldwide.Its customers are OTAs, bed banks, tour operators and agency networks.

🎯 Target: Global
🌍 Source: Primarily Italian, with growing international demand.
🏨 Focus: Hotels, Hostels, Vacation Rentals
🔗 Info: https://ehotelxml.com/

G2 Travel

G2 Travel is a dynamic, service-driven wholesale tour operator offering a range of solutions for group travel and online FIT distribution across the globe. With offices in over 60 cities worldwide, G2 connects hotels to a wide network of travel agents, tour operators, and closed-user groups—helping you unlock incremental bookings through trusted trade partnerships. With cutting-edge technology, a carefully selected portfolio of directly contracted hotels and industry-leading customer care, G2 Travel provides a high-quality accommodation solution for a valued client base.

🎯 Target: Global
🌍 Source: Global
🏨 Focus: Hotels, Hostels, Boutique, Luxury, Vacation Rentals
🔗 Info: www.g2-travel.com

Luxury Escapes

Founded in Melbourne, Australia in 2013 by award-winning entrepreneur Adam Schwab, who still serves as the CEO, Luxury Escapes began as a small start-up and has since evolved into the premier destination for exclusive, handpicked getaways. Boasting over 7 million global members, Luxury Escapes stands as one of the world's fastest-growing travel companies.

🎯 Target: Global
🌍 Source: Global (mainly Australia)
🏨 Focus: Premium hotels & resorts
🔗 Info: https://luxuryescapes.com/au

ODEON Tours

ODEON Tours, which is the founding subsidiary of Coral Travel Group and started operating in the field of destination services in Türkiye in 1992, provides accommodation, pick-up, transfer, guidance and tour services to tour operators from 15 countries.

🎯 Target: Greece, Türkiye, Egypt, Spain, Thailand, UAE, Vietnam, Tunisia
🌍 Source: Russia, Ukraine, Poland, Germany, Belarus, Georgia
🏨 Focus: Hotels, Hostels, Boutique, Luxury, Vacation Rentals
🔗 Info: www.odeontours.com

Unlock new opportunities with primalres

Adding more distribution channels is more than just expanding your reach. It's a strategic move toward smarter, more effective hotel distribution.

Whether you're targeting new markets, filling rooms during low seasons, or optimizing revenue, primalres empowers you to stay ahead of the curve.

If you need more information, you can contact our Sales team: