WebHotelier directly connects to Tripadvisor Plus, enabling thousands of hotels to attract high value bookings
Tripadvisor announced today new connectivity partnerships with some of the world's leading hotel technology providers - including WebHotelier - enabling thousands of hotels to participate in Tripadvisor Plus for the first time.
NEEDHAM, Mass., July 20, 2021 -- Tripadvisor®, the world's largest travel guidance platform*, announced today new connectivity partnerships with some of the world's leading hotel technology providers - including WebHotelier - enabling thousands of hotels to participate in Tripadvisor Plus for the first time.
Tripadvisor Plus is a new annual subscription that offers members endless travel savings, perks and VIP services. For hotels, it provides an innovative new way to fill beds and attract a new, high-spend customer audience. Participating properties receive enhanced visibility and special badging on Tripadvisor to attract Tripadvisor Plus members, as well as full access to all of the customer information from each Tripadvisor Plus reservation so they can build relationships with those guests after their stay.
Previously, individual hotels were only able to connect to Tripadvisor Plus via select global distribution system (GDS) providers. Now, hotels using technology provided by WebHotelier and others are able to participate in Tripadvisor Plus as well.
"Since we launched Tripadvisor Plus earlier this year, we've heard from hoteliers who were very eager to join the program but weren't able to do so easily based on the connectivity solutions we had in place while the program was in beta. Working directly with some of the biggest connectivity partners in the world will fix that for thousands of hotels," said Daniel Mitchell, vice president, Tripadvisor Plus supply, "We have been able to solve for this so quickly by using a lot of the existing technology infrastructure we already had in place, including the technology used to power Instant Booking. And we're not stopping there. We expect more connectivity partners to come on board soon as we continue to grow both Tripadvisor Plus membership and supply."
Today's announcement follows the news that three hotel groups - Barceló Hotel Group (BHG), Millennium Hotels and Resorts (MHR) and Pestana Hotel Group - have become the first hotel chains to connect their portfolios directly to Tripadvisor Plus at the corporate group level. Over the coming weeks, select properties from each of the three chains will be automatically enrolled into the program, enabling Tripadvisor Plus members to book stays there at special room rates and with access to additional complimentary guest perks such as welcome gifts, dining and spa credits and late check-out.
*Source: SimilarWeb, unique users de-duplicated monthly, March 2021
About WebHotelier
WebHotelier is one of the world's leading booking engine platforms, optimized for conversion, safety and user experience, and is the official booking engine for more than 7,300 properties in over 40 countries.
For more information on how hotels can join Tripadvisor Plus, please visit: https://www.tripadvisor.com/business/plus.
About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 887 million reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of online travel brands and businesses, operating under various websites and apps, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
*Source: SimilarWeb, unique users de-duplicated monthly, March 2021
**Source: Tripadvisor internal log files