Reach further: Primalres adds new channels to increase your bookings

More travelers. More markets. More booking opportunities. Without adding complexity to your day.

Distribution is one of those things that can either work quietly in your favor or quietly cost you.

When your property appears on the right channels (at the right time, with accurate rates and availability) bookings happen. When it doesn't, you're invisible to travelers who are actively looking.

That's why we keep growing the primalres channel network. We've just added a new set of distribution partners, and we want to walk you through what this means for your business.

How new channels grow your property's reach

• Fresh audiences: Reach traveler segments (B2C, B2B, niche, and regional) you weren't connecting with before.
• Stronger revenue mix: Multiple active channels working in parallel means more revenue opportunities and less risk from any one source.
• Fewer gaps in your calendar: Seasonal dips and shoulder periods are easier to fill when your inventory reaches more places.
• Same seamless sync: Everything flows through the primalres channel manager. Rates, availability, and restrictions stay in sync automatically.

These are the new distribution channels

Below, we present the new distribution channels along with all the essential information for your business, as provided by each company on their respective websites.

Etstur

Etstur is one of Türkiye’s most established travel brands, delivering trusted, high-quality, and memorable travel experiences since 1991. Backed by a strong sales network, advanced digital distribution channels, and more than 30 years of industry expertise, Etstur has become one of Türkiye’s most trusted and preferred travel brands. Through this integration, your property gains instant access to a global distribution network of more than 50,000 travel agencies across 160 countries, enabling you to expand your international reach, attract more guests, and maximize both occupancy and revenue potential.

🎯 Target: Global
🌍 Source: Global
🏨 Focus: Hotels, Hostels, Boutique, Luxury, Vacation Rentals
🔗 Info: here

gloobles

gloobles redefines how taste-led travellers discover, explore, and book the world through a living, curated collection of stories, itineraries, and ideas. It brings together editorial inspiration, trusted curation, and seamless booking into a single, intelligent journey. Through its studio, gloobles crafts beautiful, culturally rich content and publishes iconic destination guides. Through its bespoke travel agency, it designs journeys powered by insider knowledge, deep taste, and high-end expertise. Combining cultural insight, craftsmanship, and next-generation technology, Gloobles makes planning both inspirational and practical — a place where exceptional taste meets scalable opportunity, and where travelling well becomes effortless.

🎯 Target: Global
🌍 Source: Central EU
🏨 Focus: Hotels, Boutique, Luxury
🔗 Info: here

HMC-Evolution

HMC-Evolution is a dynamic sales and consulting company specializing in hotel management, as well as strategic sales and marketing solutions for the hospitality industry. The company proudly represents a carefully curated portfolio of quality hotels across Northern Greece and not only, all selected to meet the evolving needs of today's travel market. Committed to long-term collaboration, HMC-Evolution delivers effective sales and marketing strategies that create value for its partners.

🎯 Target: Global
🌍 Source: Global
🏨 Focus: Hotels, Hostels, Boutique, Luxury, Vacation Rentals
🔗 Info: here

LMX

LMX is one of the first online tour operators in Germany offering trips mainly in the DACH market but also in France and Eastern European markets. LMX offers holidays all over the world – main destinations with big volumes are Spain, Turkey, Greece, Egypt.

🎯 Target: Global
🌍 Source: DACH, France and Eastern European market
🏨 Focus: Hotels, Hostels, Boutique, Luxury, Vacation Rentals
🔗 Info: here

Travel Sweety

Travel Sweety DMC, based in Crete, is a specialized B2B Destination Management Company offering a wide range of land services across Greece to Tour Operators and OTAs. With strong local expertise and a passion for hospitality, Travel Sweety supports hotels and travel partners in delivering exceptional guest experiences. Travel Sweety currently collaborates with eight (8) Tour Operators, maintaining longterm partnerships built on trust, reliability, and professional service. Its clientele consists primarily of French travellers (75%) and guests from Central & Western Europe (25%), reflecting its strong market positioning and specialization. Travel Sweety contracts over 600 Hotels & Resorts annually for its Tour Operator partners.

🎯 Target: Western European Markets
🌍 Source: Western European Markets
🏨 Focus: Hotels, Boutique, Luxury
🔗 Info: here

Discover new growth potential with primalres

Expanding your distribution isn’t just about being everywhere, it’s about making smarter choices that drive real results.

From entering new markets and boosting off-season occupancy to maximizing revenue performance, primalres gives you the tools to stay competitive and in control.

If you need more information, you can contact our Sales team: